Executive Highlight
Bryce Ocepek
Broker/Owner, Coldwell Banker Anabasis Realty
- Industry: Real Estate
Business Founded: 2022
Phone: (904) 351-0765
Email: [email protected]
Address:
1169-1 S 6t St
MacClenny, FL 32063
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How long have you been in your industry?9 years
Why did you choose your industry?I chose real estate because it combines entrepreneurship, relationships, strategy, and the opportunity to help people make some of the biggest financial decisions of their lives. I love building businesses, creating opportunities for agents, and helping clients create wealth through real estate.
Who are your typical clients?Our clients include buyers, sellers, investors, commercial property owners, business owners, relocating families, veterans, and agents looking for a brokerage with stronger systems, leads, mentorship, technology, and growth opportunities.
What do you like best about being in this industry?I love that real estate rewards hard work, relationships, creativity, and problem-solving. Every transaction matters to someone, and every agent we help grow can impact countless families. It is an industry where leadership, systems, and service can truly change lives.
What are common problems you see?Too many clients experience poor communication, weak follow-up, outdated marketing, and a lack of strategy. On the brokerage side, too many agents are left without real training, accountability, systems, or leadership, which ultimately hurts both the agent and the consumer.
What advice/tips do you have for clients?Do not choose an agent based only on convenience or who tells you what you want to hear. Choose someone with a real plan, strong communication, market knowledge, negotiation skill, and the systems to support you from start to finish. Real estate is too important to handle casually.
When is your busy season?Spring and summer are traditionally the busiest seasons, but in Florida and Georgia, real estate is active year-round. Our business also stays consistent because we serve residential, commercial, investment, relocation, and agent growth needs across multiple markets.
What keeps you up at night?Making sure we are scaling the right way — with the right people, systems, leadership, client experience, and accountability. Growth is exciting, but I want to make sure we continue raising standards while expanding across new markets.
How do you market yourself to grow/expand your business?We combine Coldwell Banker’s national brand power with local leadership, social media (Podcasts and Reels), community involvement, we run ads for agent recruiting, we are partnered with Zillow Preferred, we run Google marketing campaigns, we built AI-driven CRM systems with automated follow up, consistent listing marketing, mortgage partnerships, and relentless training that creates real results.
How involved are you in the community?We are involved through local real estate boards, business networking through our Brews with Bryce events in which we typically donate to local charities through raffles, community events for FoodiesCare, agent education, veteran-focused lending initiatives, local sponsorships, and helping families and businesses make smart real estate decisions throughout Northeast Florida and Southeast Georgia.
What is your favorite not for profit or charity?FoodiesCare!
What advice would you give to someone thinking of getting into this business?Do not get into real estate because you think it is easy. Get into it if you are willing to work, learn, follow up, serve people, and stay consistent when it is hard. The agents who win are disciplined, coachable, ethical, and willing to treat it like a real business.
What do you enjoy doing in your free time?In my free time, I enjoy going to the gym, listening to music, fishing/boating, spending time with family, growing in my faith, and networking with other entrepreneurs, and working on the long-term vision for our companies. Real estate is my career, but building something meaningful is also a passion.
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