Executive Highlight
Darian Parker
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Owner and Personal Trainer, Parker Personal Training
- Industry: Health / Wellness / Fitness
Business Founded: 2001
Phone: (785) 840-8668
Email: [email protected]
How long have you been in your industry?24 years
Why did you choose your industry?I love to create meaningful relationships with other people and I found that fitness was a great platform to do that. I truly enjoy growing and nurturing the relationships I have with my clients. I always say they come in the door for exercise and then stay for the human experience.
Who are your typical clients?My clients range from teenagers to senior citizens. The mainly thread between them is a commitment to a holistic feeling of being better humans and to have functional capacity for the long haul.
What do you like best about being in this industry?The freedom of various opportunities. Besides my main gig with being a trainer, I also am an adjunct professor at three colleges, own a spa, fitness and recreation consulting business and have podcast. I love the variety.
What are common problems you see?Lack of collegiality and a very large lack of rigor to get into the business. We need better systems to become more essential and we need to be more united as an industry.
What advice/tips do you have for clients?Focus on being functionally capable for your entire life and use exercise to create a feeling of well being versus a feeling of peak fitness.
When is your busy season?All year
How do you market yourself to grow/expand your business?I have mostly referral based business after 24 years.
What advice would you give to someone thinking of getting into this business?Know that you are getting into a business that involves nurturing the mind, body and spirit, not just the body.
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