Executive Highlight

Jaclyn Baker

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CEO, J Baker Media
Business Founded: 2016
Phone: (416) 708-5251
Email: [email protected]

Address:
9131 Keele St Unit A4 Vaughan, ON L4K 0G7
Vaughan, Ontario L4K 0G7

Visit Website →
How long have you been in your industry?8 years
Why did you choose your industry?I got into social media marketing because I saw it as a powerful way to amplify brands' voices and make a significant impact. I was drawn to the dynamic nature of social media, where creativity and strategy intersect to drive real, measurable results for businesses.
Who are your typical clients?Real estate agents, tech, finance, beauty, e-com, podcasts.
What do you like best about being in this industry?It's rewarding to see how strategic social media efforts can drive meaningful engagement, build strong brand communities, and achieve tangible business outcomes.
What are common problems you see?Algorithm Changes: Social media platforms frequently update their algorithms, which can impact the visibility and reach of posts. This unpredictability makes it challenging for businesses to maintain consistent engagement.Content Saturation: With the vast amount of content being produced daily, standing out in users' feeds and capturing their attention can be difficult. This requires ongoing creativity and innovation.Managing Engagement: Balancing the need for authentic interaction with maintaining a manageable workload can be tough, especially for brands with large followings or high engagement levels.
What advice/tips do you have for clients?Patience and creativity is key!
When is your busy season?Summer and Winter.
What keeps you up at night?Writing.
How do you market yourself to grow/expand your business?Right now, I primarily use social media and Upwork!
How involved are you in the community?I partake in an organization called BNI.
What is your favorite not for profit or charity?Crohn's and Colitis Canada
What advice would you give to someone thinking of getting into this business?Don't be afraid to just get started!
What do you enjoy doing in your free time?Reading, doing puzzles, walking.

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