Executive Highlight
Patrik Buza
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CEO, Growth Craft Agency
- Industry: Advertising / Marketing
Business Founded: 2023
Phone: (362) 028-1470
Email: [email protected]
How long have you been in your industry?Over 8 years
Why did you choose your industry?My marketing journey began with curiosity about technology and commerce. While programming didn’t resonate with me, I discovered my passion for marketing in 2014 and started freelancing at university. Founding my agency in 2023 was the culmination of years of experience, dedication, and a drive to help businesses thrive.
Who are your typical clients?Our typical clients are small to medium sized businesses looking to scale their operations and maximize their online presence. They span various industries, including e-commerce, services, and B2B sectors, and value data-driven marketing strategies to achieve measurable growth.
What do you like best about being in this industry?What I love most about this industry is the perfect blend of creativity, strategy, and data-driven decision-making. It’s exciting to solve unique challenges, see tangible results, and contribute to clients’ growth. The constant evolution keeps it dynamic and endlessly rewarding.
What are common problems you see?What I love most about this industry is the dynamic nature and constant innovation. Every project is a new challenge, offering the opportunity to combine creativity with data-driven strategies. Helping businesses grow and seeing the tangible impact of our work is incredibly rewarding.
What advice/tips do you have for clients?Think in systems: A well-structured strategy drives long-term success.Measure results: Data is key to understanding what works.Don’t hesitate to ask for help: Expert guidance can make all the difference in achieving your goals.
What keeps you up at night?Building my company
How do you market yourself to grow/expand your business?We market ourselves by showcasing proven results through client success stories and case studies, building relationships via BNI networking, and sharing expertise through content marketing like blogs and social media. We optimize our website with SEO to attract organic traffic and rely on referrals from satisfied clients to xpand our reach and grow our business.
How involved are you in the community?We actively engage in the community by participating in business networking groups like BNI, where we collaborate with local professionals and support mutual growth. Additionally, we share knowledge through workshops, webinars, and content that helps businesses improve their marketing strategies. We’re passionate about fostering a collaborative and supportive environment for businesses to thrive.
What advice would you give to someone thinking of getting into this business?Focus on gaining hands-on experience early, whether through freelancing or internships. Learn to analyze data, as results-driven strategies are key in marketing. Build strong communication and problem-solving skills, invest in networking to create valuable connections, and stay adaptable—this industry evolves rapidly, so continuous learning is essential.
What do you enjoy doing in your free time?n my free time, I enjoy reading to expand my knowledge and find inspiration, traveling to explore new places and cultures, and working out to stay active and maintain a healthy lifestyle. These activities help me stay balanced and energized, both personally and professionally.
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