Executive Highlight

Robert Krott

CEO, Grupo Zorro Inc

Industry: Other

Business Founded: 2008

Phone: (904) 410-4333

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How long have you been in your industry?16 years

Why did you choose your industry?I saw a need for tax, insurance and business services needed by immigrants, especially Spanish-speaking immigrants, to be delivered in their native tongue.

Who are your typical clients?First and second generation immigrants.

What do you like best about being in this industry?The opportunity to service this dynamic market and being appreciated by the clients.

What are common problems you see?A lot of mis-information. A lot of people offering the service that are not adequately trained or prepared.

How do you market yourself to grow/expand your business?Originally through Spanih-language media, then purely word of mouth. Recently we have began doing Facebook/Instagram campaigns.

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