Executive Highlight

Tejasvi Bhalla

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Creative Digital Marketing Strategist, Brand Consultant, Creative Dino Inc.
Business Founded: 2024
Phone: (647) 893-5011
Email: [email protected]

Address:
30 Roehampton Avenue,
Toronto, Ontario M4P 0B9

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How long have you been in your industry?14
Why did you choose your industry?I was introduced to marketing through brand activation and event management back in 2006 while I was still in university. I also started studying films and fell in love with storytelling. The parallels in both industries and my experience in both landed me advertising gigs. Over time, I only understood the backbone of branding better. Branding is more than just a logo or a tagline; it's the story that shapes how people feel about you. It’s the promise you make and the experience you deliver. A good brand doesn’t just tell people what it is—it invites them into a narrative, something they can see themselves being a part of. Storytelling is what makes branding come alive. I think I just love being able to help purpose-driven brands and businesses or just an idea even, connect better with their intended audiences.
Who are your typical clients?Due to my mixed industry background, I'm industry agnostic - I have worked with clean energy, tech, pharma, auto, public sector, not-for-profits, education and even dtc for content and digitall campaigns. Since launching my business this spring, I have been working with SMBs looking to establish themselves in a competitive market and scale up, personal brands, aiming to create a strong digital presence and sometimes even as consultancy services for in-house other marketers who need help troubleshooting with their company.
What do you like best about being in this industry?I like how fast-paced it has become again in the last few years. You have to innovate and keep-up as things are constantly changing and audience attention is only decreasing every year. It pushes all of us to think of the box, show up aauthetically and inspire each other. With Gen Z coming into play, it's wonderful to see the rise of purpose-driven brands and marketing. Something that was once common when I was growing up and then had died down.
What are common problems you see?Social media has changed how we connect with customers, but it also has created a strategy paralysis for a lot of DTC and B2B businesses. I find that businesses feel pressured to be everywhere at once because they fear missing out or getting caught up in that everyone else is doing it, reacting to every trend, every platform, without aligning their actions with their core business goals. It’s like setting out on a journey with no clear destination—just driving down every road you find, hoping you’ll end up somewhere good. But also some businesses want viral everything but don’t take their SM seriously enough to put a real budget behind it. I also see businesses being very confused with the use of AI - some embrace it to the point that it harms their creative presence while others are afraid and get their agencies to strictly adopt a no-AI policy. The reality is that AI is here to stay and using it smartly and responsibly is what will help increase efficiencies and also prove to be cost effective for businesses and creatives alike.
What advice/tips do you have for clients?Instead of chasing trends, worrying about changing algorithms, or rushing to hire a social media manager, start by understanding and identifying your brand voice and business goals. Make sure your brand messaging aligns with those goals, and then develop a social media content strategy that supports your brand objectives— that will be your roadmap to achieving your business goals. Be clear about why you're using any social media channel and ensure your target audience is actually there.Think beyond SEO - AEO (Answer Engine Optimization) will become more important as search capabilities improve with GPT models. I've already seen shifts in search results and ranking with adjustments targeting GPT-based searches.
When is your busy season?Its my first year with my own business after having freelanced so it's a little different. I can say that this time around is a lot busier than summer.
What keeps you up at night?I generally read, research, do workshops or listen to podcasts to educate myself. I am often thinking about how to make campaigns more effective, how to stay ahead in terms of creative innovation, and how to deliver more value to my clients.
How do you market yourself to grow/expand your business?As a classic ND, I have been shy/bad at actually taking my own advice this year. It's mainly word-of-mouth, groups on FB and LinkedIn; along with some clients that moved with me when I switched from freelance to having my own business. I am finally updating and relaunching my website with a funnel. But the best way to connect with me is on LinkedIn, as that's where I get most of my clients.
How involved are you in the community?Every year, on the film side of my business, I mentor young filmmakers and sometimes help produce their projects. This year on the agency side, I have offered free brand consults and audits as well as discounted strategy audits for small businesses that do not have the budgets to hire an experienced strategist.
What is your favorite not for profit or charity?I like Khalsa Aid is they imbibe the values of 'humanity above all'. They have gone to conflict zones and do on ground work to help rebuild communities across the globe.
What advice would you give to someone thinking of getting into this business?It is an oversaturated market with anyone and everyone calling themselves a digital marketer. Go back to basic principles of storytelling to understand and craft strong authentic brands. Adopt new skills. Be ready to adapt quickly. Marketing and content production are constantly evolving, and the ability to learn and pivot is key. Don’t underestimate the power of creativity combined with data—you need both to make an impact. Build a network of collaborators because it takes a village to create great content and campaigns.
What do you enjoy doing in your free time?I am a visual artist so I spend my free time painting, photographing, expeerimenting or learning new crafts. During the summer, I like chasing meteors and stars.

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