Executive Highlight
Tim Hamby
Share This:
LinkedIn
Facebook
Twitter
Email
Creative Director, Beson4 Digital Marketing, Branding and Design
- Industry: Advertising / Marketing
Business Founded: 1999
Phone: (904) 509-4091
Email: [email protected]
Address:
83 Woodview Court
Ponte Vedra, Florida 32081
How long have you been in your industry?30 years
Why did you choose your industry?I was creative and enjoyed writing, so began my career as copywriter for a small agency in Orange Park. Because it was small, I was able to wear several hats, pretty quickly expanding into Account Management, and PR. I learned design by sitting next to a designer and soon began ceating ads, brochures and other items for clients. The first two ads I ever created won national awards in Professional Builder Magazine, so I guess I had a knack for the business.
Who are your typical clients?We serve large and small businesses across many industries including real estate (homebuilders, developers, contractors), legal, healthcare (hospitals, doctors, dentists, med-spas, etc.), manufacturing, transportation and logistics, non-profits, accounting firms, and more. We've worked with all kinds of clients over the years.
What do you like best about being in this industry?Helping businesses grow their business in strategic and creative ways. You get to meet a lot of different people, including many entrepreneurs, who I can relate to by also owning my own business for many years. You are also continuously learning about all types of businesses, as well as new tools/technologies that are being deployed to make doing business more efficient and effective.
What are common problems you see?Not all clients understand digital marketing to a high degree, so there's often a lot of education that you're tasked with communicating, which can be overwhelming if not done properly. I think budgeting & allocating the correct spends to different channels is something that trips a lot of people up. There's also fierce competition, so standing out requires smart strategic thinking and creativity.
What advice/tips do you have for clients?There's really no more cost-effective means of advertising than digital marketing. A couple of the great things about it are that you can target your customers so precisely, and it is eminently trackable, so you have data that you can analyze to determine exactly what's working and what's not, what your ROI is, and much more. That said, things like websites, content, SEO, PPC Ads, etc., all require smart strategic thinking and creativity when running campaigns, and they all work together. Finally, video continues to become increasingly important, so make room in your marketing budgets for it.
When is your busy season?It's always busy.
What keeps you up at night?Deadlines... coming up with the best strategies and creative ideas... I love what I do, so most often, staying up at night is a labor of love and not necessarily a stressful thing. I believe in work / life balance and try not to bring problems home with me or become a workaholic.
How do you market yourself to grow/expand your business?We operate almost entirely on word-of-mouth, referrals and repeat business these days. Our agency owners, AJ Beson and partner, Mike Hicks are very involved in the community and so they do a lot of personal networking, and of course we do a fair bit of digital marketing, everything ranging from PPC to SEO, video / content marketing, reviews marketing and more.
How involved are you in the community?I'm very active in my church and have served as a missionary in Haiti, a member of the tech team (for livestreaming), and other initiatives such as international food drives, etc. Our agency has also served many non-profits (Builders Care, Jay Fund, Pine Castle, American Heart Association, etc.)
What is your favorite not for profit or charity?American Cancer Society
What advice would you give to someone thinking of getting into this business?Never stop learning. Do great work. Give your best every time. Try to delight the client. Have a point of view, and be honest and direct with your clients and those around you. Work without pride or ego, it’s not personal. Recognize that great ideas can come from anywhere and theirs may be better than yours. Respect the clients' decisions, and always take the high road.
What do you enjoy doing in your free time?Surfing, traveling, running and more than anything else, spending time with my wife and two daughters.
Disclaimer: The information contained in this Executive Highlight, including any external links, is provided on an “as is” basis with no guarantees of completeness, accuracy, usefulness or timeliness. Daily News Network does not verify the information provided and assumes no responsibility or liability for its accuracy. Daily News Network does not endorse any business or individual listed in this directory.
