Executive Highlight

Wayne M Merry

CEO Seasoned Entrepreneur, The Warranty Tracker App

Industry: Automotive

Business Founded: 2018

Phone: (904) 763-7154

Email: [email protected]

Address:
8497 Rockridge Drive
Jacksonville, FL 32244

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How long have you been in your industry?22 years

Why did you choose your industry?I had the app that tracked coupons so moving to warranties specifically automotive had more financial growth and a solution to the warranty game.

Who are your typical clients?Dealership groups mid-size. Up to 50 roofs ie: locations.

What do you like best about being in this industry?The help it has for vehicle owners.

What are common problems you see?Dealerships doing things the same old way. Plus the short term relationship buyers and dealers have now. No long term sales staff seeing their jobs as a career.

What advice/tips do you have for clients?Good question ... Think long term and residual sales from past and present customers. Old school says it all "the best advertising comes from past and happy customers."

When is your busy season?Typically fall to Jan used to be the busy SALES season. But it now is becoming when consumers need to replace a destroyed vehicle or one that is too expensive to repair. As my patented app generates leads for sales it also generates leads for consumers to add a longer extended warranty and service contract. This is all year round and I see it everyday at my dealerships fixed ops lanes.

What keeps you up at night?Nothing.

How do you market yourself to grow/expand your business?Referrals and seeking business suppliers who are in dealerships already.

How involved are you in the community?I always have my radar on. ie: Last week Hagan Ace Hardware had a major fire in Jax. I contacted them and spoke with Tera Lagman thier spokes person so we can lend any support. We will start with a breakfast buffet for staff upon their return. I love family and hometown businesses and people like them.

What is your favorite not for profit or charity?St. Jude's and it feels my heart.

What advice would you give to someone thinking of getting into this business?Get a sales partnership first!

What do you enjoy doing in your free time?Boating and working on my next invention which is a 100% natural repellent / air freshener that repels rodents insects and even scorpions in vehicles RVs boats and homes. US patented just granted. All created at a major national dealership in Jax. https://takinguviral.wixsite.com/gangel

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