“Digital Champions” with Jeremy Amigo from iMDS – iMedia Brands, Inc.

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Jeremy Amigo
Sr. Director, Publisher Development at iMDS – iMedia Brands, Inc.
Website Address: iMDS.tv

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Jeremy Amigo from iMDS – iMedia Brands, Inc.. To learn more, check out https://iMDS.tv

What is your company Elevator pitch when talking about your company?

iMedia Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company capitalizing on the convergence of entertainment, ecommerce, and advertising. iMedia owns a growing, global portfolio of Entertainment, Consumer Brands and Media Commerce Services businesses that cross-promote and exchange data with each other to optimize the engagement experiences it creates for advertisers and consumers.

iMedia Digital Services, or iMDS (formerly Synacor’s SSP and portal advertising business segment, acquired in July 2021), is a leading advertising platform that monetizes over 200 million monthly users for web, CTV/OTT and mobile app publishers, MVPDs and ISPs by utilizing it’s proprietary technologies to drive revenue, engagement, traffic and conversion.

What is the biggest change in marketing that you see coming in the next 2 years?

Increased consolidation in adtech through mergers and acquisitions, which will ultimately pave the way for less competition, but more value for advertisers.

What is one tip that you would give when it comes to digital marketing?

My answer to this questions would depend on who I’m giving the tip to. It’s important to take a personalized approach to any marketing initiatives.

What is the main pain point that you solve for your customers?

Improve ad yield for publishers through our Server-to-Sever Bidder by providing access to unique demand.