“Marketing Champions” with Derrick Lawter from Funnel Construction

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Derrick Lawter
Owner/CEO at Funnel Construction
Website Address: https://funnelconstruction.com/

Each week on “Marketing Champions,” our host talks to media experts across the country.  This week our host speaks with Derrick Lawter from Funnel Construction. To learn more, check out https://funnelconstruction.com/

What is the biggest change in marketing that you see coming in the next 2 years?

Marketing Startegy wise, I see many companies moving more towards funnel-based marketing and focusing on conversion rates as a priority. As far as advertising, the emerging platforms such as TikTok will make for an interesting couple years in the industry as certain ad platforms will emerge as better suited for certain campaigns.

What makes your company unique?

We focus on a funnel-based marketing approach, helping companies narrow down on a very specific customer journey and then building the automated funnels that will move them through this journey smoothly. We operate on the principle that a low conversion rate bottleneck on any specific stage of your funnel could be holding your entire ROI and revenue back.