“Marketing Champions” with Micah Taylor from Electric Soul

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Micah Taylor
Co-Owner, Director at Electric Soul
Website Address: http://electricsoulcreative.com

Each week on “Marketing Champions,” our host talks to media experts across the country.  This week our host speaks with Micah Taylor from Electric Soul. To learn more, check out http://electricsoulcreative.com.

What is the biggest change in marketing that you see coming in the next 2 years?

I believe more and more brands will continue bringing the traditional agency roles (planning campaigns and managing company image) in-house, but work with niche/ specialized services (video production, photography, web/ graphic design) to create their campaigns.

What makes your company unique?

We are a people-first company that focuses on creating incredible work environments for our team, our crews, and our clients. We are deeply collaborative and we continually seek to elevate production and creativity in our projects without stretching beyond (or ignoring) the clients needs and goals.

What is your biggest pain point when it comes to digital advertising?

Clients understanding quality, cost, and time ratio (when it comes to creating an asset or to pushing that asset/ nurturing it out into the world).