“Media Champions” with Brooke Sellas from B Squared Media

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Brooke Sellas
Founder & CEO at B Squared Media
Website Address: https://bsquared.media/

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Brooke Sellas from B Squared Media. To learn more, check out https://bsquared.media.

What is the biggest change in marketing that you see coming in the next 2 years?

The need for a social-led customer care strategy (to both attract and retain customers).

Are their any trade organizations or groups that you belong to?

Best Buddies NJ (Chairperson); Mosaic (NYC marketing networking group); Hunterdon Chamber of Commerce

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Available more than just 9-to-5; specific skillsets; variety of industries to glean insights from; state-of-the-art tools; tried-and-true processes

What is one tip that you would give when it comes to media planning?

Tracking/testing is crucial

How does a media buyer stay on top of trends with media placement?

Read the trades and TEST, TEST, TEST