“Media Champions” with Jared Brick from PitchHub

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Jared Brick
Director of Production & Marketing at PitchHub
Website Address: http://pitchhub.com

Each week on “Media Champions”, our host talks to media experts across the country.  This week our host speaks with Jared Brick from PitchHub. To learn more, check out https://pitchhub.com.

What is the biggest change in marketing that you see coming in the next 2 years?

It is all moving rapidly to video and less text based media, so be ready now, build channels and a content plan!

Are their any trade organizations or groups that you belong to?

California Association of Realtors, CAR member
AMA – American Marketing Association
Video production groups online
C-Suite Executive Leadership

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Often outside media buyers have more diverse relationships and options compared to one in-house team member or CMO.

What is one tip that you would give when it comes to media planning?

Focus on the theme, trends, seasonality and leave room for real world changes to occur to improvise as needed.

How does a media buyer stay on top of trends with media placement?

Understanding the channels, audiences, reach and media mindset can really improve all.