“Media Champions” with Jeff Turnbow from Winning Local

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Jeff Turnbow
CEO/Founder at Winning Local
Website Address: www.winninglocal.com

Each week on “Media Champions”, our host talks to media experts across the country.  This week our host speaks with Jeff Turnbow from Winning Local. To learn more, check out https://www.winninglocal.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Sifting through all the great ideas and not chasing the latest at the sacrifice of a strong foundation.

AI and Voice is a strong runner up.

Are their any trade organizations or groups that you belong to?

Speakers Bureau
National Academy of Best Selling Authors

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Many internal marketing directors do not have access to platforms which requires minimum spend etc. They may not be Omni channel experts so they need to surround themselves with specialists.

What is one tip that you would give when it comes to media planning?

Make certain to know the audience on a deep level and be prepared to adapt and change.

How does a media buyer stay on top of trends with media placement?

Attend conferences
Read good newsletters blogs
Join quality groups