Advertising Champions with Melissa Fink of Franchise Marketing Network

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On Advertising Champions, our host, Tony Stanol, interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Melissa Fink of Franchise Marketing Network.

Short company description:

Franchise Marketing Network is a premier marketing agency dedicated to empowering franchise owners and franchisors with tailored marketing solutions. Specializing in local area marketing, holistic marketing planning, and local strategy, we are committed to driving both the quality and quantity of leads.

How do you define success?

At Franchise Marketing Network, we define success through a combination of measurable outcomes and the long-term growth and satisfaction of our clients. Ultimately, success is about creating meaningful, lasting results for our franchise clients. It’s about empowering them to achieve their full potential through tailored, strategic marketing efforts that drive real business growth.

How did you get started in your field or work?

I began as a Grand Opening Marketing Coordinator at Sport Clips, the fastest-growing franchise brand in the US. This role hooked me immediately—it was exciting to support entrepreneurs and see our marketing efforts directly contribute to their success. Helping business owners realize their dreams made me passionate about marketing, especially within the franchise space. Since then, I’ve been dedicated to helping franchises thrive through innovative and localized marketing strategies.

What’s one thing we should know that makes your company unique?

We understand the unique challenges and opportunities within local markets. Our team designs and executes targeted campaigns that resonate with local audiences, ensuring your franchise stands out in the community.

What was the biggest obstacle you had to overcome in your business?

Overcoming these obstacles required a combination of innovation, education, and a deep understanding of our clients’ needs. By addressing these challenges head-on, we’ve been able to drive significant growth and success for the franchises we work with, making us stronger and more resilient as a company.