“Digital Champions” with Christian Eichou of b2bscale

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On “Digital Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the digital marketing and media space. In this segment, Greg spoke with Christian Eichou of b2bscale.

Short company description: 

  • We help B2B companies grow through cold outbound and paid advertising.

What was your first job in Media? 

  • Running a digital marketing company for chiropractors.

What is one tip that you would give when it comes to digital marketing? 

  • Focus on the offer – it’s the 80/20 of results (when it comes to direct response advertising)

What percent of your advertising service offerings does traditional media buying make up?

  • 0%