Media Champions with Farrah Johnson of Princess Jays Melodic Tales

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On Media Champions, our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Farrah Johnson of Princess Jays Melodic Tales.

Short company description:

Princess Jays Melodic tales was created for children! I wanted to create a way to merge both reading and music! I feel that children learn the best while putting information they learn into a song and that’s what my gift is!

What was your first job in Media?:

I booked an interview with wsav Savannah Ga news station! Then I landed an article with, “the Atlanta wire”

hat is the biggest change in marketing that you see coming in the next 2 years?:

Marketing using only social media

List any trade organizations or groups that you belong to, if any:


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?:

It is important for a business to hire outside of ad agencies so they they can reach a bigger audience and be able to connect with a younger audience on a more intimate level.

What is one tip that you would give when it comes to digital marketing?:

One tip I would give for digital marketing is reaching out to social media influencers and streamers which have a wider reach!

What percent of your advertising service offerings does traditional media buying make up?*:

It helps with allowing an older audience being able to connect with me and learn who I am.