On “Advertising Champions,” our host, Tony Stanol, interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Angelo Ponzi of Craft.
Short company description:
As a Fractional CMO at Craft, we use our experience and competencies in research to gather the necessary insights from your customers, prospects, competition, and the market to develop fact-based approaches to building effective and efficient blueprint plans for growth.
How do you define success?:
Helping business owners find the right path to their success.
How did you get started in your field or work?:
California
What’s one thing we should know that makes your company unique?:
I focus on the strategic side of marketing and believe without understanding the market in which you compete, the tactical is less efficient. I have a market research background which I believe separates me from other CMO’s.
What was the biggest obstacle you had to overcome in your business?:
Business development. While engaging with clients in a fractional role, keeping the pipeline full has been the biggest challenge.
