On Advertising Champions, our host, Tony Stanol, interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Peter DePasquale of Arena Partners.
An expert brand development and communications team comprised of two senior partners responsible for acclaimed brand case histories. Since founding Arena Partners in 2003 we’ve developed winning brand strategies and campaigns for large brands like Reebok and Vonage, mid-market brands like Rao’s and Briggs & Riley premium luggage, and startups like John Page Classic Guitars and Goodman Gluten Free baked goods.
How do you define success?
The creation of a focused, emotional proposition that motivates a sale.
How did you get started in your field or work?: Grey Advertising, on Kool-Aid. “You loved it as a kid. You trust it as a mother.”
What’s one thing we should know that makes your company unique?
We employ a best practice-based approach that results in a focused, emotional proposition that motivates a sale.
What was the biggest obstacle you had to overcome in your business?
Convincing clients to approach brand development marketing communication more strategically, beginning with the product or service name and working out from there to all elements of the touchpoint wheel.
