On “Digital Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the digital marketing and media space. In this segment, Greg spoke with Ron Szpatura of Landmark Marketing.
Short company description:
Help people and Businesses pivot and automate their way to success
What was your first job in Media?:
Sold Advertising
What is the biggest change in marketing that you see coming in the next 2 years?:
Technology and automation
List any trade organizations or groups that you belong to, if any:
Ft Lauderdale Chamber of Commerce
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?:
It changes rapidly and the technology makes it challenging to stay in front of the curve
What is one tip that you would give when it comes to digital marketing?:
Hire someone that gets results
