On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Christian Melo of New Color Web Design.
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What was your first job in Media?: Online Magazine Ads in 2004.
What is the biggest change in marketing that you see coming in the next 2 years?
In the next 2 years, I foresee artificial intelligence and machine learning playing an increasingly significant role in marketing strategies.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Hiring an outside ad agency brings several advantages over relying solely on an internal marketing.
What is one tip that you would give when it comes to digital marketing?
Is to prioritize understanding your target audience deeply. This involves conducting thorough research to identify their demographics, preferences, behaviors, pain points, and online habits.
What percent of your advertising service offerings does traditional media buying make up?
My focus has primarily been on digital advertising due to its effectiveness, targeting capabilities, and measurable results. However, you’re open to incorporating traditional media buying into your service offerings based on client needs and objectives.
