On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Debbie Miller of Social Hospitality.
Short company description:
At Social Hospitality, we offer digital marketing services tailored to you. We work with passionate people and businesses to create engaging content and build dynamic social media presences. While many agencies offer out-of-the-box solutions, we craft customized programs for each individual client. We know your social and digital strategy must integrate with ongoing sales and marketing initiatives, and we’re here to help bring everything into alignment. We create and execute marketing strategies that delivers measurable results based on your brand’s specific needs. Your success is our #1 priority and we are committed to establishing a committed partnership with your team.
What was your first job in Media?
My first job out of college was doing marketing for a destination marketing organization.
What is the biggest change in marketing that you see coming in the next 2 years?
The evolution of AI and its effect on marketing
List any trade organizations or groups that you belong to, if any: HSMAI, Cayuga Hospitality Consultants, Various local Chambers and professional orgs.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
-Digital marketing agencies are masters of their craft. With a team of seasoned professionals, we bring a wealth of knowledge and skills to the table.
-Staying ahead in the ever-changing digital world requires access to the latest tools and technologies. An agency is better able to tap into robust tools and tech.
-Building an in-house digital marketing team can be time-consuming and expensive. By partnering with a digital marketing agency, you gain access to an established workforce of specialists who are already well-versed in their respective fields. This eliminates the hassle of recruitment, training, and management. Furthermore, we offer solutions tailored to fit your budget so you can get the most value from your investment.
-When it comes to marketing, there’s no one-size-fits-all approach. Consumer behavior, trends, and algorithms are constantly evolving. At Social Hospitality, we can quickly adapt to these changes and develop strategies that keep you ahead of the game.
-By entrusting your digital marketing endeavors to our team of experts, you can free up valuable time and resources to concentrate on your core competencies.
What is one tip that you would give when it comes to digital marketing?
Stay on top of ever-evolving trends.
What percent of your advertising service offerings does traditional media buying make up?
0
