On this episode of “Ask the Expert,” our host, Morgan Yonge takes time to speak with marketing expert, Marc Middleton of Pocial
Marc Middleton
Transcript:
Morgan:
Welcome back to another episode of Ask the Expert, where we highlight leaders and innovators who are making an impact in their industries. I’m Morgan Yonge, joined today by Marc Middleton with Pocial. How are you, Marc?
Marc:
I’m great, Morgan. How about yourself?
Morgan:
I am wonderful. So, you guys are on the front lines of AI and automation. Tell me how Potcial helps businesses implement AI into their marketing.
Marc:
Yeah, absolutely. We actually started out as a traditional marketing agency, and over the last decade we saw firsthand how broken many business processes and systems were. They weren’t sustainable long term.
So we made a shift—we wanted to become the partner who really understands the day-to-day grind of businesses, whether they’re small or large, and help solve those operational and marketing challenges.
As technology evolved, that naturally pushed us into the AI space. We developed our own platform, and now—like AOL helped people get onto the internet—we help companies onboard AI efficiently and effectively.
Morgan:
That’s awesome. What are some of the biggest challenges you’re seeing companies face that you’re able to help solve?
Marc:
Honestly, it all boils down to processes and systems. Technology has evolved so quickly that a lot of companies are using tons of tools—but none of them talk to each other.
We’ve worked with teams all the way up to Fortune 500 companies, and even at that level it’s common to see broken systems producing fragmented data. One platform gives you one type of output, another gives you something completely different. Then the marketing team is left trying to interpret mixed information.
When your systems don’t communicate, everything becomes disorganized and inefficient. That’s the gap we fill—identifying the pain points and creating a more efficient, streamlined structure.
Morgan:
Absolutely. Efficiency really is everything. The more time you save, the more time you can put back into revenue-producing activities.
So what are some of the biggest ways you’ve seen automation and AI save teams time?
Marc:
It goes right back to systems. We sit down with businesses and see them using one tool for social media analytics, another for digital ad spend, another for email reports—and none of it integrates.
People today are overworked, overstressed, and juggling too many platforms. Marketing should be fun, but it’s constantly changing. So our goal is to help businesses evolve right along with it. Our platform takes all of that input and produces meaningful, actionable output in one place.
Marc:
Sort of—it’s actually more about eliminating the need for several platforms. You’ve got email software, a social scheduler, analytics dashboards… then you have to merge all those reports to figure out what’s working, who’s clicking, how traffic is flowing, and what your ROI is.
Technology is supposed to simplify that, but most systems don’t actually talk to each other.
So we built our own platform that does what all those tools do—just in one place. You click a button and your blog, email, and social media posts are created. And it all sounds like you—your tone, your brand. It works whether you’re a national organization or a local small business.
Morgan:
Fantastic. If someone wanted to see a demo of Pocial, how can they do that?
Marc:
It’s free to sign up—we believe in putting our money where our mouth is. You get starter credits at Pocial.com.
If you want to learn more about how the platform works, you can go to PocialDigital.com. There’s a live chat there, and it’s a real person on the other end—not an automated bot. Most likely, you’ll get me.
Morgan:
That’s fantastic. I’m definitely going to check it out. It sounds incredibly helpful for any business. Thank you for the work you’re doing.
Marc:
Thank you. We’re here to help—anyone who needs us can reach out. I’d love to talk with you.
Morgan:
Wonderful. Well, thank you so much, Marc.
And viewers—thank you for tuning in to another episode of Ask the Expert. If you want more information on Pocial, head over to DailyNewsNetwork.com—we have everything right there.
See you next time on Ask the Expert.
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