Welcome to “Brand Champions,” where we dive deep into the art and science of building unforgettable brands. Join us on Advertising Champions TV as branding gurus share their secrets to creating brand loyalty and driving impact. Discover the strategies behind iconic brand stories and learn how to stand out in a competitive marketplace. Today, our host, Howard Wolpoff, speaks with Marco Vitali of Sonic Lens Agency.
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Sonic Lens is a highly specialized sonic branding agency whose mission is to elevate sonics to a more strategic position within the marketing mix. To meet the demands of an increasingly sound-on world, we create the most holistic “sonic identity systems”, using our “synchronized branding” process to collaborate with client and agency partners and our “music intelligence” process to analyze sonic landscapes and create actionable sonic strategy that goes far beyond the creation of a few signature audio assets. Transform Magazine named founder Marco Vitali “Brand Strategist of the Year” in 2022 and “Creative Director of the Year” in 2023 because of his “new way of conceptualizing sonic branding, creating fantastic work that is equally scientific as it is creative.”
