“On A Mission” showcases leaders who are going the extra mile each and every day. Each of the people we interview is on a mission to serve, inspire and educate. Our hosts highlight their impact and explore what motivates, engages and fulfills individuals and teams to be more productive, more effective, better at what they do, and happier to do it. Today our host, James Fenimore speaks with Della Sellers of Girls of Virtue
Della Sellers
Founder of Girls of Virtue
Transcript:
James:
Hi, and welcome to On a Mission. I’m James Fenimore, and today we have a very special guest joining us—Della Sellers from Girls of Virtue. Della, how are you?
Della:
I’m wonderful, thank you. How are you?
James:
I’m doing great—so good to see you.
Della:
Nice to meet you.
James:
Likewise. I’m really excited to hear more about Girls of Virtue. Why don’t you fill us in on what it’s all about?
Della:
Girls of Virtue’s mission has always been to empower and equip the next generation. Our heart is to help young people understand what it means to be grounded spiritually, mentally, physically, and financially. We also guide them toward vocational trades, giving them a platform to truly thrive and move forward in life.
James:
Wow. What kind of girls are involved in the program?
Della:
Our target age range is 17 to 24, but we work with girls as young as 14. We realized early on that if we started loving on them at a younger age, we could significantly increase the number of students who succeed long-term.
James:
That’s incredible. How did this all start?
Della:
Girls of Virtue is actually my second path. I launched my first company almost seven years ago. From the beginning, I committed to giving 10% of the company’s gross income toward vocational trades.
I was an at-risk kid from a broken home, but I got into the car business at a young age. They didn’t care about my past or whether I had a degree—they cared that I worked hard. It taught me credit, money, and opened up a world I never thought I’d have access to.
For years, God had been telling me to love on young women who were growing up like I did, but I didn’t know what that meant. When I started my company, I realized this was it. I thought I’d help maybe five girls a year. God laughed and told me to think bigger—and things grew fast.
James:
How fast are we talking?
Della:
We officially launched in March of 2020. This school year alone, we’re serving over 500 students through high school outreach. We also went co-ed in 2025 and began high school outreach for young men.
What I originally envisioned as writing a check at the end of the year turned into a full-scale mission—creating unity in our community, streamlining access to resources, opening empowerment centers for after-school support, and piloting a three-phase program. That program includes mentorship, vocational training, and one-on-one coaching in financial, spiritual, mental, and physical health.
James:
March of 2020—that alone tells me God’s hand was all over this.
Della:
Oh, no doubt.
James:
Nobody was launching anything in March of 2020. Everyone was just trying to survive.
Della:
Exactly. I launched my first company in January of 2020. I gave myself 90 days to cover my mortgage, and if I could do that, I would launch the tithe. We set up a 501(c)(3) simply because it was the business thing to do—and by 2021, we already had high school outreach and were renovating a building.
James:
That’s incredible. So how can people get involved? Are you looking for volunteers?
Della:
Absolutely. It’s going to take a tribe to do the work we want to do. We need the entire city to come to the table. We’re looking for time, talent, and treasure.
If someone wants to volunteer their time, we need board members and day-to-day volunteers who can visit high schools. If someone has expertise—like executives who can give counsel—even five hours a month makes a difference. And if they can’t give time, helping us raise funds allows us to staff properly so we can support our kids.
James:
What’s the easiest way for people to learn more or get involved?
Della:
The easiest way is to visit our website at girlsofvirtue.org. You’ll find all the details there, including our newest initiatives like Men of Vision and 12 Bucks Unites Us, which help streamline resources for our students.
James:
That’s amazing. Since it’s Girls of Virtue, can men get involved too?
Della:
Absolutely. All of our leadership and executive initiatives include both men and women. We’re currently launching Men of Vision, and we already have around 200 young men involved through high school outreach.
We’re only visiting schools twice a month, and the response has been incredible. We’re really looking for men who can give just an hour a month—come hang out, answer questions, be a sounding board, and help point these students in the right direction.
James:
What kind of questions or struggles do you see coming up most with high school students?
Della:
Across the board, students want more out of life, but they don’t understand what it means to truly thrive as an adult. They struggle with managing their homes, their health, and their mental well-being.
Among our girls, anxiety and self-harm are major issues. For the boys, it’s often unmanaged anger, drugs, pornography, video games, and constant online exposure. What we consistently see is a lack of proactive mental health support. We’re reacting to crises instead of equipping kids ahead of time.
James:
That resonates so deeply. We hear about those struggles constantly.
Della:
At least now kids are trying to talk about it, which is progress. In my generation, we were told to shut it down and not talk about it at all. Now we just need to get ahead of it. These kids are willing to put in the work—they just don’t know where to start.
James:
That’s powerful. Is there anything specific you’d ask the community to do?
Della:
The biggest thing we need is prayer—prayer for unity and for our children. Our kids shouldn’t have to fill out seven different applications to get help. If the city could come together and streamline resources, it would be life-changing.
We’re also starting monthly roundtable conversations where people can come together and ask, “How do we do better?” Just lifting us up, praying for our kids, and keeping this mission covered in prayer will truly bring change.
James:
I love it. Thank you so much for sharing this with us.
Della:
Always a pleasure.
James:
We can’t wait to get this message out to as many people as possible. Girls of Virtue is truly the Lord’s work.
Della:
Amen to that. It’s absolutely His. When I look back now, I understand why He was laughing.
James:
From five to 500 in under four years—amen.
Della:
Amen.
James:
That’s incredible work. If you want to learn more, check the links below this video. Thank you so much for joining us. This has been On a Mission. I’m James Fenimore, and we’ll see you next time.
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