Tashi Entertainment Media
How has consumer behavior shifted in the digital age?Consumer behavior has shifted to demand instant access, personalization, and authentic engagement—driven by social media, mobile use, and content on demand.
What strategies are you using to create more authentic brand connections?I encourage my clients to build authentic brand connections through transparency, intentional storytelling, and sharing their real journey. It’s not just about visibility — it’s about creating trust and building lasting relationships with their audience.
Can you share a recent campaign that exceeded expectations?At Tashi Entertainment Media, I helped lead and execute content strategies for Boxing Gems that far exceeded expectations. When we began, the platform had just over 5,000 YouTube subscribers — today, it boasts more than 65,000, with thousands more across Patreon and multiple social media platforms. That’s over 1,200% growth in subscribers alone. From SEO optimization to viral content creation, we built a brand that educates, entertains, and converts — and T.E.M. still proudly manages that success today.
How do you measure the effectiveness of your marketing initiatives?By how satisfied my clients are.
What trends are shaping the future of advertising?Trends shaping the future of advertising include AI personalization, short-form video, influencer-led campaigns, interactive content, and value-driven storytelling. Consumers want authenticity, quick value, and ads that feel more like conversations.
How are you integrating AI or automation into your campaigns?You’re integrating AI and automation into your campaigns by using tools like ChatGPT for content ideation and scripting, Metricool for scheduling and analytics, Hailou AI for voiceovers, and Canva AI for design—streamlining production, increasing speed, and optimizing engagement across platforms.
What advice would you give to aspiring marketers today?Lead with purpose, not pressure. Create content that connects, not just converts. In a world full of noise, authenticity is your loudest amplifier. Know your audience, trust your vision, and let the algorithm catch up to your impact.
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