First Coast Blessings in a Backpack
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About First Coast Blessings in a BackpackThe First Coast Chapter provides food on the weekend to over 4,500 children through 45 school partners in four counties: Clay, Duval, Nassau, and St. Johns. To maximize impact and fiscal efficiency, we partner directly with local schools to identify the students they know firsthand to be undernourished and food insecure. Blessings also partners directly with each county school administration, establishing a data-driven approach to our strategic nutrition plan, based on identified student needs.
What differentiates you from the competition?We stay in our lane. Our focus is providing nutritious bags of food that are ready to eat so little fingers can open and enjoy the items when they are hungry. We don’t stray from that focus. If someone comes to us looking for something a bit outside
What are your top selling services or products that your company offers?We provide bags of food on Fridays to elementary school children who are in the Free and Reduced Meal Plan Program so they have the nutrition they need to get through the weekend and be ready to learn on Monday morning.
If you had one message to get across to future customers, what would it be?It only takes $5 to feed a child for a whole weekend. $150 will feed that child for an entire school year. For the price of one date night, you can feed a child for an entire school year!
What is the biggest marketing challenge that you will face in the upcoming year?Raising awareness of the food insecurity challenges that are prevalent in our area and that we are here to help meet that need.
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