Flame Broiler

Business Size: 40+
Phone: (904)619-2786

Address:
9822 Tapestry Park Circle Unit 103
Jacksonville, FL 32246

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About Flame BroilerFlame Broiler is a Quick Service Restaurant serving teriyaki flavored rice bowls. Protein options include NAE All Natural Chicken, Angus beef-recently renamed Steak Bulgogi, along with Organic Tofu, which are all served over your choice of steamed white or brown rice, blanched veggies or a salad base! Flame Broiler is a Franchise restaurant with over 125 locations, primarily in California, but with 5 in Jacksonville, FL!
What differentiates you from the competition?We offer healthy, affordable food that is a perfect mix of protein and carbs! It's a great grab and go for people who want something quick and fresh, and not your soup and salad option typically brought in for office caterings.
What are your top selling services or products that your company offers?Our food is high quality ingredients and is great for a healthy, quick, or simply amazing tasting meal! We offer a special sauce, called our magic sauce, which is now sold in the bottle, and it makes the meal!
If you had one message to get across to future customers, what would it be?Flame Broiler is delicious! It's a meal pre and post workout! It's clean eating that makes you feel good...and doesn't break the bank!
What is the biggest marketing challenge that you will face in the upcoming year?The Franchise is spinning many of our products with a Korean mix, and I believe this may intimidate a lot of people in Jacksonville, as we don't quite have the same Asian or Korean population as Southern California.

What makes your hospitality experience unique to guests?We offer something most restaurants don’t! We provide a clean environment to eat at along with friendly staff members. Most of our management team has been with the company over 8 years, and a few over 13 years! Having people work daily who care about the company and the product is something that makes Jacksonville Flame Broiler stand out over many other brands!

How do you maintain quality and consistency across locations?Having an experienced management team allows each location to follow franchise procedure. We hold team meetings and address customer concerns directly with the store leader and individual on a real time basis. We continually re-train on cooking and prep procedures to ensure each location is consistent with how things should be done.

What trends are changing the way people dine or travel?Third party delivery has been a huge change for the industry. People are looking for convenience over price. We’ve also opened a store with a double drive thru and no dining room to accommodate busy life styles, as we’ve noticed people don’t want to make time to sit inside a restaurant. On the catering side, we’ve seen more people back in offices regularly versus just one day, and going back to a family style meal versus individual bowls.

How are you addressing staffing and retention challenges?We’ve been blessed with great staff and haven’t experienced much retention issues. We are able to hire a few younger people at each location and watch them grow with us while maintaining our core group.

What role does customer feedback play in your operations?Customer feedback is a huge role in our operations. We love when they email us directly of an issue, complaint or even a compliment. We are able to address it real time with our staff and correct it. We feel it’s unfortunate when they go directly to a review page and leave a 1 star, because it doesn’t give us time to correct the issue. We care about our guest experience and want to fix anything wrong, along with help prevent it from happening again. We also use their experience from one store and let all locations know to help avoid it from happening at a different location.

Can you describe a memorable guest experience that stood out?Flame Broiler Jacksonville has so many amazing guests! We have a lot of repeat guests who have become friends with our staff members. We’ve seen guests give our staff member graduation and birthday gifts, along with tips just “because”! We’ve had organizations donate toys to our annual toy drive at Christmas, and our guests often participate in fundraisers we hold for local non-profits!

What innovations are shaping the future of hospitality?For Flame Broiler, we’ve recently introduced a loyalty program that is helping shape our future. 3PD has a huge shape on how sales and revenue look for restaurants along with consumer buying. AI is also something to consider with automated re-caps on reviews and potential robots in the kitchen!

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