Iron Feather Brokeage Group

How is technology reshaping the insurance landscape?Technology—especially AI and self‑service tools—is reshaping insurance by making everything faster, more personalized, and more transparent. AI helps carriers assess risk, price coverage, and process claims more efficiently, while digital and self‑service platforms give clients instant access to policies, updates, and support. This shift raises expectations for speed and convenience, while allowing trusted advisors to spend less time on paperwork and more time guiding and protecting clients.

What strategies are you using to enhance customer experience?We enhance the customer experience by using AI‑driven CRM technology that puts everything clients need at their fingertips before we ever meet. From Scope of Appointment forms to prescription collection and required documentation, our system streamlines the process so appointments are efficient, focused, and never time‑consuming. This allows us to spend less time on paperwork and more time listening, advising, and building meaningful relationships.

How do you manage risk in a constantly changing environment?We manage risk by staying proactive, informed, and client‑focused. In a constantly changing environment, we continuously monitor market shifts, carrier changes, and regulatory updates while leveraging technology and expert insight to adapt quickly. Most importantly, we stay closely connected to our clients—because understanding their evolving lives, businesses, and goals allows us to adjust coverage before risks turn into problems.

What trends are emerging in health/life/property insurance?Across health, life, and property insurance, the biggest emerging trend is greater personalization driven by technology and data. Health insurance is leaning heavily into digital tools, telehealth, and higher‑deductible plans, increasing the need for smarter plan design and supplemental coverage. Life insurance is shifting toward flexible policies with living benefits, faster underwriting, and no‑exam options. Property insurance—especially in coastal areas—is seeing stricter underwriting, higher deductibles, and a stronger focus on climate risk, resilience, and layered coverage like wind and flood. Overall, technology is increasing efficiency, but it’s also making trusted guidance more critical than ever.

How do you address public misconceptions about insurance?Relationship always comes first. By truly listening and getting to know our clients, we’re able to address common misconceptions and show how insurance works in real life. We focus on education and transparency, explaining strategies in plain language—like how layering solutions often creates stronger protection. For example, term and whole life insurance work exceptionally well together when properly designed, combining affordable coverage today with long‑term stability tomorrow. When clients understand how the pieces fit, confidence replaces confusion.

What role does data analytics play in your operations?Data analytics plays a supporting role in our operations by helping us better serve people, not replace personal connection. We use data to identify coverage gaps, compare options across carriers, anticipate needs, and streamline processes so nothing is overlooked. This allows us to make smarter, more informed recommendations while freeing up time to focus on what matters most—listening to our clients and building thoughtful, tailored protection around their real lives.

What advice do you have for people navigating insurance for the first time?Start with a relationship, not a policy. If you’re navigating insurance for the first time, find an advisor who takes the time to listen, ask thoughtful questions, and truly understand your life—not just your budget. Insurance only works when it’s built around who you are, where you’re going, and what you value. When there’s trust and open communication, the right coverage becomes clear, confident decisions are easier to make, and your protection can grow with you over time.