MomSub
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About MomSubMomSub is a marketplace app that connects parents and child care providers quickly and easily. We find and manage a family's one ideal nanny based on location, schedule and budget. We reduce the cost and hassle of arranging child care for busy working parents, especially those who need care part-time or non-traditional hours. We reduce decision fatigue by identifying and recommending the one child care match that best fits a parent's needs. We reduce stress by handling all the details, including searching, scheduling, interviewing, background checks, negotiating rates, booking, invoicing, payments, and ongoing communication to resolve issues and confirm all schedule changes week to week.
What differentiates you from the competition?The match and the management. Other child care apps give parents a list of providers and make them do all the work of contacting and vetting them. They offer no affordable options to manage weekly care and schedule changes.
What are your top selling services or products that your company offers?Managing payments and schedules for weekly child care from an approved nanny.
Identifying and interviewing a new ideal nanny based on location, schedule and budget.
Coordinating backup child care when a regular provider is not available.
If you had one message to get across to future customers, what would it be?I endured 12 different child care providers during the first four years of being a working mom and part-time TV reporter. I created my company to eliminate that frustration and guilt and bring more calm, confidence and clarity to the process.
What is the biggest marketing challenge that you will face in the upcoming year?We are a tech startup focused on growth, so our biggest challenge is finding the best strategy to drastically increase our roster of child care providers and our influx of parents who need child care.
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