Your Marketing Mechanic
What is your approach to helping clients identify and solve key challenges?We look at your business as a vehicle, the best car you could buy. And the truth is that regardless of what a car looks like, you’ve got to take care of the engine or you’re going nowhere fast.
How do you tailor your coaching or consulting style to different industries?Different industries have different performance indicators, so we set out with the intention to learn first, then diagnose. And although we are helping organizations, they’re all run by people, and by focusing on the people, we are able to affect change.
What are the most common misconceptions about consulting?Consulting vs coaching. For us, consulting is providing advice using the information we have to help you get a specific result. Coaching is the walking you through it. Another misconception is that consulting is simply offering your advice. Many consultants we start with are unaware of the research and groundwork it takes to be able to offer actionable advice, which amounts to little more than guessing. It’s a mindset shift not everyone is ready to make.
How do you measure the success of your client engagements?Depending on the program they are in, we look at how they define success and if we helped them create the transformation they were looking for in a sustainable way.
What’s the most rewarding part of your work?I love when I get to help a coach take their idea, bring it to life, and share it with the world. I understand that we all have different gifts and talents and although we may be in the background, the world gets to see them, and we helped.
What skills do you think are essential for future consultants or coaches?With more skepticism and AI educated experts coming into the space, coaches have to be willing to show that they can do more than quote the internet. What they do should resonate through them in, and I don’t like to use the word, authentic way. People look for passion, not perfection.
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