April Ethridge | Candidate for City Council At-Large Group 4

About April Ethridge | Candidate for City Council At-Large Group 4

April Ethridge is an Army veteran, Jax Native and Business Owner who’s now running for Jacksonville City Council – At-Large Seat 4. She champions Safer Neighborhoods, Stronger Families, and Smarter Growth, bringing Main-Street financial savvy and hands-on community experience to the race.

What differentiates you from the competition?

I’m the only candidate who pairs battle-tested Army leadership with two decades of small-business problem-solving, so I know how to align people, budgets, and results.

If you had one message to get across to future customers, what would it be?

Jacksonville can be safer, stronger, and smarter—but only if we put practical problem-solving ahead of partisan theatrics. Back me and I’ll bring no-nonsense discipline to City Hall for safety, prosperity, growth that pays its way.

What is the biggest marketing challenge that you will face in the upcoming year?

First time in the political arena

What challenges are you addressing in your local community?Jacksonville faces a triple threat: violent crime that undercuts confidence in our streets, runaway growth that strains roads and drainage, and a bureaucracy that smothers small businesses while burning tax dollars. I’m tackling all three—deploying data-driven public-safety fixes, insisting on growth that pays for itself, and slashing red tape so local entrepreneurs can hire, expand, and thrive.