Executive Highlight
Harry McKaig
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Chief Executive Officer, Double Cross Vodka
- Industry: Consumer Goods / Services
Business Founded: 2024
Phone: (786) 877-2837
Email: [email protected]
Address:
4016 South Third Street #1049
Jacksonville Beach, FL 32350
How long have you been in your industry?20 years
Why did you choose your industry?More of an accident. Paying for college and needed to work nights and weekends. First real job was managing marketing for Anheuser-Busch that allowed me to run special events across south Florida
Who are your typical clients?Because of the federal 3-tier liquor requirements. We are B2B with our distribution network, help them manage B2B to retailers, restaurants, etc. Which garners us the distribution we need to be in sale. But ultimately we market B2C attracting customers to the brand.
What do you like best about being in this industry?Beverage alcohol has existed for over 9,000 years, shaping civilization through rituals, social bonding, religious ceremonies, and trade. It influenced laws, fueled economies, and served as a safer alternative to water. Alcohol played roles in diplomacy, warfare morale, and even provided critical calories and nutrients when food sources were scarce. Its essential to the human condition.
What are common problems you see?There is a high tax, distribution and regulatory burdon on the industry that for small companies, prevents them from getting the distribution they need and reaching the consumers they serve. Starving most small brands the money to invest in marketing and growth.
What advice/tips do you have for clients?I find broad advice to be heavily reliant on circumstance. So best advice is to surround yourself with smart people, that understand your business and what you are trying to get done.
When is your busy season?Its very seasonal, but holiday driven.
What keeps you up at night?Depends on the night, but generally revolved around working capital.
How do you market yourself to grow/expand your business?I tend to bring people along for the entrepreneurial journey. I seek out trade shows and leverage LinkedIn to continually keep people up to date on our successes and struggles. People connect more with people than they do with brands. So putting a face to the business and the brand (including those on our team), make the most impression.
How involved are you in the community?With a 9 month old and home and running the business, the extent of my recent involvement has been limited to me attempting to raise a future member of the community.
What is your favorite not for profit or charity?Many Hopes: https://manyhopes.org/about/
What advice would you give to someone thinking of getting into this business?You can only afford to secure so much distribution and reach so many customers. Refine your strategy and get good estimates on costs before you attempt to scale and before you are forced to give up too much of your cap table.
What do you enjoy doing in your free time?Anything that expends energy. Both mental and physical.
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