Lazaro Toledo

How long have you been in your industry?

3+ Years

Why did you choose your industry?

We get to help people with one of their biggest purchase in life. Making a correct decision on this is very important because if not it can set a family back financially.

Who are your typical clients?

Usually people buying a primary home. Whether it is the first time, or second, or third.

What do you like best about being in this industry?

That we can make a living by helping people improve their life.

What are common problems you see?

I think a lot of bad advice by professionals and them issuing pre-approvals that are incorrect.

What advice/tips do you have for clients?

Please, find somebody you trust and listen to their advice. Blockout all of the noise.

When is your busy season?

Its really all year round.

What keeps you up at night?

If I make a mistake, or trying to solve a problem for borrower that is looking to qualify.

How do you market yourself to grow/expand your business?

I try different avenues, like social media, realtor/buyer classes, dming on social media, etc. It all comes back to education though. Providing the best advice possible for any given situation, regardless if it benefits me or not.

How involved are you in the community?

I have made some donations to the community, but I am not actively involved since I am working a lot

What is your favorite not for profit or charity?

ASPCA, Saint Jude

What advice would you give to someone thinking of getting into this business?

Be prepared to grind 12-16 hours Monday-Sunday. Maybe they do not need to do this forever, depending on what their individual goal is, but definitely have to do this for a period of time at least.

What do you enjoy doing in your free time?

I might watch something, usually a documentary, or play an old childhood game for a bit. However, I don’t really have a lot of free time at the moment