Executive Highlight
Jon Frederick
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Founder/CEO, Freddy Media
- Industry: Media / TV / Radio
Business Founded: 2024
Phone: (904) 349-3139
Email: [email protected]
Address:
1822 Seminole Rd
Atlantic Beach, Fl 32233
How long have you been in your industry?10
Why did you choose your industry?I ran car dealerships, then sold things to car dealerships. I partnered with a large twitter account to sell things to car dealerships, turned it into an industry publication, became addicted to that.
Who are your typical clients?Dealership vendors, car dealerships and large social media influencers.
What do you like best about being in this industry?Funny/every deal is different.
What are common problems you see?The problem is that influencer marketing especially b2b is so new that there are no rules and ROI is fuzzy. That is also why I like it. I can explain ROI clearly and the deal making is fun.
What advice/tips do you have for clients?Find the creator who hosts your ideal customer profile organically then provide them cash plus upside to promote you explicitly and holitically.
When is your busy season?always
What keeps you up at night?hiring the best people.
How do you market yourself to grow/expand your business?I like things that leverage tech in media.
How involved are you in the community?My kids go to Providence, I love going to games or events there. I surf often in Atlantic Beach, I go to Ponte Vedra Inn and Club. My wife is a partner at Ullman wealth management, and she is heavily involved in rotary. We love doing anything with our kids.
What is your favorite not for profit or charity?I love local initiatives like BEAM or my Providence School.
What advice would you give to someone thinking of getting into this business?Just do it.
What do you enjoy doing in your free time?Surfing, fishing, playing with my kids.
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