Executive Highlight

Roy Blaur

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Founder/Owner, Karuka Consulting
Business Founded: 2017
Phone: 2393760529

25 N. Market St
Jacksonville, FL 32202

How long have you been in your industry?15
Why did you choose your industry?At Karuka, I chose to immerse myself in the Organizational Sustainability and Leadership industry because of the unique intersection it offers between meaningful impact and intellectual fulfillment. This field allows us to drive substantial, positive change in the world, helping organizations reduce their environmental footprint and enhance social responsibility. The rising global consciousness about sustainable practices translates into growing demand for our expertise. This heightened interest not only underscores the ethical and environmental imperatives but also highlights the value consumers and investors place on sustainability.Being a part of this industry opens up diverse career prospects across sectors such as corporate, government, and non-profit, making the field as dynamic as it is impactful. The intellectual challenge offered in this role, from creative problem-solving to strategic planning around complex environmental issues, is unparalleled and deeply stimulating.In an industry that is ceaselessly evolving, we stay at the cutting edge of new research, technologies, and strategies, making this field an exciting realm for continuous learning. Above all, the profound sense of fulfillment knowing that our work is directly contributing to a sustainable future and thus making a positive difference, makes this journey in Organizational Sustainability and Leadership at Karuka not just a career choice but a purpose-driven calling.
Who are your typical clients?Karuka primarily serves corporations, government agencies, and non-profit organizations, providing them with strategies to enhance their sustainability and leadership practices. Our niche is in integrating sustainability with leadership and good governance, bridging the knowledge gap, and fostering a comprehensive understanding of the Environmental, Social, and Governance (ESG) framework.However, potential clients like startups, SMEs, and educational institutions may not be aware of our services. To reach these entities, we aim to showcase the benefits and the potential ROI of sustainable practices, emphasizing that sustainability is a strategic necessity, not just an environmental gesture.
What do you like best about being in this industry?What I cherish most about working in Sustainability and Leadership advisory at Karuka is the profound impact we make. Guiding diverse organizations towards sustainable practices, shaping ethical leadership, and unveiling the strategic value of sustainability to new entities - it's all about driving meaningful change. The fulfillment comes from knowing we're contributing to the larger mission of global sustainability.
What are common problems you see?A common issue we encounter is the disconnect between sustainability goals and organizational strategy. Many entities struggle to integrate ESG principles into their daily operations and long-term planning. At Karuka, we bridge this gap by providing customized solutions that align sustainability with business strategy, ensuring that responsible practices become a core component of their growth and success.
What advice/tips do you have for clients?Embrace sustainability not as an optional add-on but as an integral part of your business strategy. Remember, a commitment to sustainability isn't just good for the planet; it's also good for business. At Karuka, we're here to guide you on this journey, turning sustainable practices into strategic advantages.
When is your busy season?In the Sustainability and Leadership advisory industry, we experience heightened activity around financial year-end periods and ahead of annual report releases, as organizations often seek our expertise to integrate their sustainability achievements and future goals in these reports. However, at Karuka, we believe in the continuous pursuit of sustainability, making every season a busy one for us!
What keeps you up at night?What keeps me up at night is the ever-growing urgency of the environmental challenges our world faces and ensuring our clients are equipped to address them. However, at Karuka, we turn these concerns into action, tirelessly working towards creating sustainable and resilient futures for our clients. That's what gets me up in the morning!
How do you market yourself to grow/expand your business?At Karuka, our growth strategy is centered on showcasing the value of sustainability, not just as an ethical imperative but as a business advantage. We spotlight our success stories, share our expertise, and emphasize how we can turn sustainability goals into strategic growth drivers. Our aim is to show that with Karuka, sustainability is an investment in a prosperous future.
How involved are you in the community?At Karuka, community engagement is in our DNA. As proud members of the Jacksonville Chamber of Commerce, Bunker Labs Alumni Captains, SCORE small business mentors, and Boot2Business facilitators, we're deeply invested in cultivating a sustainable and thriving local business environment. We believe in sharing our expertise and giving back to the community that has helped shape us.
What is your favorite not for profit or charity?BunkerLabs and Service Corps of Retired Executives (SCORE)
What advice would you give to someone thinking of getting into this business?If you're considering entering the Sustainability and Leadership advisory field, remember this: it's more than a job, it's a commitment to driving positive change. Equip yourself with a strong knowledge base in sustainability and leadership principles, stay abreast of latest trends, and most importantly, cultivate a passion for making a difference. In this field, the rewards go beyond the financial - it's about creating a lasting impact for a sustainable future.
What do you enjoy doing in your free time?At Karuka, our passion for sustainability extends beyond office hours. In our free time, we enjoy activities that reflect our commitment to a sustainable lifestyle, whether it's exploring nature, volunteering for environmental causes, or reading up on the latest in sustainable practices and leadership. We believe in living our values both professionally and personally.

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