Executive Highlight
Ross Stockdale
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Owner and Fractional CMO, Thunder Stock Marketing
Business Founded: 2022
Phone: (717) 288-8229
Email: [email protected]
How long have you been in your industry?5
Why did you choose your industry?Prior CMO and marketing agency experience. I saw an emerging trend and a gap in the market and decided to fill it.
Who are your typical clients?B2B SMB owners of service companies doing between 1-100M a year in revenue who are familiar with EOS that want to grow profitably and don't have marketing leadership already.
What do you like best about being in this industry?Helping small business owner's dreams come true.
What are common problems you see?They're unsure of the differences between a marketing agency, fractional CMO, or full-time CMO/marketing director.Lack of clear organizational structure.Have been burned by marketing vendors in the past.
What advice/tips do you have for clients?A fractional CMO is not for everyone, but if it's right for you it can make the difference between growing your business to where you want it to be and that business not growing or achieving its goals for much longer than you want.
When is your busy season?N/A
What keeps you up at night?How to solve branding and lead flow problems for all of the businesses I serve.
How do you market yourself to grow/expand your business?Through social media, podcasting, networking, and SEO.
How involved are you in the community?I'm a member of the Free and Accepted Masons, Vistage Worldwide, I coach MMA/BJJ, and I'm active on social media.
What is your favorite not for profit or charity?Beat the Streets
What advice would you give to someone thinking of getting into this business?Make sure you have the financial runway to fully commit. Also, if you have the right experience it can be the best decision you'll make.If you can't afford to take 3-6 months to grow your business, or you've never served as a fractional CMO before, maybe reconsider.
What do you enjoy doing in your free time?Reading, podcasting, spending time with family, training MMA/BJJ, fitness
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