Executive Highlight

Shayla Nelson

Owner/Artistic Director, Shayla Nelson Music

Industry: Media / TV / Radio

Business Founded: 2017

Phone: (904) 885-0557

Email: [email protected]

Address:
347 Montiano Circle
St. Augustine, FL 32084

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How long have you been in your industry?8 years

Why did you choose your industry?I've been singing for a majority of my life, and this is the industry I always knew I would be in. I always had an understanding that this is my calling and life's passion, so when I got the chance to go pro, I took it and haven't looked back since.

Who are your typical clients?Usually patrons of bars, restaurants, but sometimes I get private events- such as weddings, parties, funerals, etc.

What do you like best about being in this industry?That I can be myself, and truly perform like I've always wanted. I am the business, so I get to just enjoy the moment and share what I love to do.

What are common problems you see?I see a lot of musicians and artists as collaborators or a network. In a lot of places, the industry is so competitive and repetitive. I am hoping that wherever I go, I can break that mold.

What advice/tips do you have for clients?My advice for clients is that every artist is different. I pride myself on my versatility, but I can honestly say that I know my music is not for everyone. As someone who has studied music her entire life, it really is the language that brings everyone together- and it can touch people in a way that most things can't. If someone's music doesn't give you that feeling, it's okay not to hire them.

When is your busy season?Definitely during the winter season. A lot of people want to get married in the fall, or I get booked for holiday parties. I also am located in St. Augustine, so Nights of Lights is not only the best thing for local business economy, but definitely when I am the busiest.

What keeps you up at night?Songwriting. The creative process happens in the most random moments, and it always happens for me in the midde of the night... I won't be able to go back to sleep until I put what's on my mind onto paper.

How do you market yourself to grow/expand your business?Primarily through social media platforms, but I am marketing myself when I am performing as well. I am my brand, and the best way to show off that brand is to be myself and a performer. It's like I have to get in that zone, it's like a switch. Once I'm in it- I'm on.

How involved are you in the community?I build relationships with a lot of people in my community, and when they need my presence, I am always there to support them.

What is your favorite not for profit or charity?Jacksonville Children's Chorus. I used to work there, and they do some incredible stuff for our community. They provide an extensive music education for children who don't get that in public schooling. With public schools dropping their arts programs left and right, I think this organization does what a lot of places don't, and provides children a creative outlet.

What advice would you give to someone thinking of getting into this business?If you believe in yourself and have the dedication to pursue it, you can accomplish it. My biggest piece of advice is to be yourself and maintain the brand you;'ve created for yourself. It is totally okay to rebrand or adjust, that is a part of growing. Consistency is truly key.

What do you enjoy doing in your free time?I love travel, jetskiing, going to museums, painting, making crafts like jewelry and admiring architecture/nature.

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