“Digital Champions” with Jenna Greene from Forward Collective

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Jenna Greene
Founder at Forward Collective
Website Address: www.fwd-collective.com

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Jenna Greene from Forward Collective. To learn more, check out www.fwd-collective.com.

What is your company Elevator pitch when talking about your company?

We are social impact strategists. With our clients and partners, we ideate and execute in order to bring value and impact that is purpose driven. We do this through marketing, branding, strategic partnership development and curated volunteer experiences.

What is the biggest change in marketing that you see coming in the next 2 years?

We are marketing and media strategists with a focus on social responsibility and have worked at this intersection of philanthropy, entertainment and business for over 15 years. The biggest change we are seeing and that will continue to be extremely important is that this idea of thinking is becoming more mainstream. It’s imperative to incorporate purpose and impact into a companies DNA from day one and/or to start incorporating it immediately. Consumers, customers and employees want to see social impact regardless of the size of a company.

What is one tip that you would give when it comes to digital marketing?

Whatever marketing it is, digital included, we believe it always has to be authentic.

What is the main pain point that you solve for your customers?

We figure out what’s important to companies and employees. We identify and recruit the right partners and build social impact plans that can be implemented both internally and externally.