“Marketing Champions” with Laura Barnard from BREAKTHRU Brands

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Laura Barnard
Founder at BREAKTHRU Brands
Website Address: www.breakthrubrands.com

Each week on “Marketing Champions,” our host talks to media experts across the country.  This week our host speaks with Laura Barnard from BREAKTHRU Brands. To learn more, check out https://www.breakthrubrands.com

What is the biggest change in marketing that you see coming in the next 2 years?

Today, women’s sports receive only 4% of the total broadcast and media coverage that men’s sports receive. With the momentum of innovative leagues like the WNBA and the NWSL, as well the continued rise of top female athlete brands, I think we will see this gap start to close.

What makes your company unique?

We a women-owned, women-led agency serving women leaders in the sports, business, and nonprofit space.

What is your biggest pain point when it comes to digital advertising?

Shifting the dialog to talk about about return on impact instead of just return on investment.