Jon Larsen
President at Upcraft
Website Address: www.upcraft.io
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Jon Larsen from Upcraft. To learn more, check out https://www.upcraft.io
What is the biggest change in marketing that you see coming in the next 2 years?
I anticipate more growth in the role and function of marketing operations. Campaigns and channels are becoming increasingly connected, and the marketing ops role is important to create seamless experiences driven by business intelligence data.
What makes your company unique?
We focus on martech-savvy web development. It’s important that your emails, landing pages, and website are all built with best practices and integrated well within your tech stack.
