“Media Champions” with Chris M. Cartmill of QastMe

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On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Chris M. Cartmill of QastMe.

Short company description:

QastMe: Inspire, StoryTell, Broadcast.Agency with focus on ai, research, software, communities, reviews, startup for startups.

What was your first job in Media?

Bizvizable Vancouver aa franchise.
What is the biggest change in marketing that you see coming in the next 2 years?

Ar, ai, ar apps, finance.

Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

Everyone is at a different point of knowledge in advertising. Education, technology, and finance are getting put together through integrations and ai is making my job easier.

What is one tip that you would give when it comes to digital marketing?

Ai websites do very good with onsite seo (helps with placement on search engines, look of site, how it shows up) and done for you ads (managed through someone else’s ad account) are a few tips to reduce costs and mistakes.

What percent of your advertising service offerings does traditional media buying make up?

25 percent