“Media Champions” with Earl Flormata of Mind of a Marketer

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On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Earl Flormata of Mind of a Marketer.

Short company description: 

Consulting and marketing services for SMB

What was your first job in Media?

SEO for various groups

What is the biggest change in marketing that you see coming in the next 2 years?

AI usage

List any trade organizations or groups that you belong to, if any:: 

World referral network.

Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

The marketing director internally understands the message and what needs to be created inside.The outside ad agency knows which ads are currently working for different arenas.

What is one tip that you would give when it comes to digital marketing?

Repurpose and re-post then based on data drive traffic to the ones that do well organically to double down.

What percent of your advertising service offerings does traditional media buying make up?