“Media Champions” with Marvin Willis of Shop Local First

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On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Marvin Willis of Shop Local First.

Short company description:

We publish an interactive digital magazine and offer several marketing services.
Push ads
Digital conversion
and more.

What was your first job in Media?

I created my own magazine.

What is the biggest change in marketing that you see coming in the next 2 years?

AR, AI and data collection.

Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

Usually someone who knows business does not know marketing, and marketing is changing daily. An agency keeps up. A business owner didn’t know in the first place.

What is one tip that you would give when it comes to digital marketing?

Learn how to capture leads, and achieve a real algorithm because no one reads the paper.

What percent of your advertising service offerings does traditional media buying make up?