Natasha Pongonis
CEO at Nativa Inc.
Website Address: https://thenativa.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Natasha Pongonis from Nativa Inc. To learn more, check out https://thenativa.com/
What is your company Elevator pitch when talking about your company?
Nativa Inc. is a cultural and data-driven communications agency that focuses on using data insights to guide the development of integrated communications strategies, content marketing, and advertising while informing clients on how cultural and demographic changes may impact their industry.
What is the biggest change in marketing that you see coming in the next 2 years?
The growth of digital transformation is powered by the next generation of consumers, which is bi-racial and bi-cultural, and the adoption of new technologies to maximize customers’ experience. However, these changes cannot happen unless there’s a parallel transformation of leadership in the workforce.
What is one tip that you would give when it comes to digital marketing?
Let your data tell the story. Data helps brands and marketers better understand behavior among target audiences, identify trends and opportunities.
What is the main pain point that you solve for your customers?
Companies and organizations come to us wanting to better understand how to reach and engage their diverse target audience powered by cultural analytics. The main point for our clients is identifying and anticipating changes in consumer behavior and capturing the authentic voice of multicultural consumers.
