On “Advertising Champions,” our host, Tony Stanol, interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Tim Tennant of Creative Intelligence.
Short company description:
Loan out LLC for the services of Tim Tennant. Tim specializes in content creation across all media platforms, storytelling that makes a difference, ability to distil complex challenges into simple yet meaningful and actionable strategies. Tim owns and navigates the process through completion.
How do you define success?:
Did the program make the cash register ring! Or did I put a butt into a seat!
How did you get started in your field or work?:
Producting commercials for production companies, to producting a couple films, to working with talent manager, to creating story driven games for CD-ROM’s, to buying an entertainment marketing firm that specialized in short form storytelling.
What’s one thing we should know that makes your company unique?:
Storytelling is my expertise, and I have the case studies that showcase how narrative structures have elevated a brands promise and relevance to a targeted consumer.
What was the biggest obstacle you had to overcome in your business?:
Getting CEO’s and CFO’s to stop being afraid to do something bold. Selling the story versus the advertising. Getting a brand management team to think in terms of being a programmer versus an advertiser.
