Local Property, Inc

Industry: Real Estate

Business Size: 5-10

Phone: (251) 270-6400

Address:
323 De La Mare Ave Suite 3
Fairhope, AL 36532

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About Local Property, IncLocal Property is Fairhope and Coastal Alabama's premier independent real estate firm. Hollie MacKellar is proud to be the Qualifying Broker/Owner of Local Property, Inc. As a native of Fairhope, she is a specialist in the Eastern Shore market. Her vast knowledge of Fairhope, Daphne, Spanish Fort and other surrounding communities is unparalleled. Whether dealing with a first-time home buyer, real estate investor, or seasoned homeowner, Hollie prides herself with being active within her community.

What differentiates you from the competition?We’re locally owned, deeply rooted in the Eastern Shore, and offer unmatched expertise in Fairhope and surrounding communities with a personal, community-first approach.

What are your top selling services or products that your company offers?Our local expertise, personalized service, and deep community ties make buying and selling homes seamless, especially in Fairhope, Daphne, and Spanish Fort.

If you had one message to get across to future customers, what would it be?Trust a team that lives where you’re buying—local knowledge, personal service, and a passion for helping you find home.

What is the biggest marketing challenge that you will face in the upcoming year?Standing out in a crowded market while maintaining our local, independent identity amid growing competition from national firms.

How is the current market affecting buying and selling trends?The market shows rising prices and longer selling times. Interest rates steady around 6.5–7%. Demand is strong in Eastern Shore, especially for well-priced homes. Buyers and sellers must act smart to navigate this evolving market.

What technologies are transforming the real estate experience?Tech like virtual tours, AI-driven property matches, digital contracts, and 3D home models are making buying and selling faster, easier, and more transparent—helping clients see and close deals without leaving home.

How do you stay competitive in such a dynamic industry?By combining deep local knowledge with cutting-edge tech, personal service, and staying active in the community to build trust and deliver results that bigger firms can’t match.

What’s your approach to building long-term client relationships?We focus on genuine connections, clear communication, and ongoing support—treating clients like family to earn trust and be their go-to real estate partner for life.

How do you navigate challenges like interest rate fluctuations?We stay ahead by educating clients on market shifts, tailoring strategies to their goals, and helping them act confidently despite rate changes—turning challenges into smart opportunities.

What makes a property stand out to buyers today?Today’s buyers look for updated, move-in-ready homes with smart features, energy efficiency, and convenient locations near schools and amenities—plus a warm, inviting atmosphere that feels like home.

What advice would you give first-time homebuyers or investors?Understand the market, secure your pre-approval, and partner with a local expert. Stay patient and keep your eyes on the long game—smart moves pay off in the end, just like us.

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