Executive Highlight

Brenda Searles

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CEO/Owner, Baka International Enterprises, LLC d.b.a. Baka Beautiful
Business Founded: 2003
Phone: (561) 512-5868
Email: [email protected]

Address:
1177 Park Avenue, Ste 5, #124
ORANGE PARK, Florida 32073-4150

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How long have you been in your industry?33 years
Why did you choose your industry?After a successful career as an Executive in a major Cosmetic Company, it was a natural transition into the Beauty industry
Who are your typical clients?Organic, Natural Products and Wellness Customers.
What do you like best about being in this industry?Being able to provide Organic and Natural Alternatives to a growing segment in this industry
What are common problems you see?Large companies strongly promoting chemicals even though there are health risks and some consumers ignoring the risks.
What advice/tips do you have for clients?In the long run, it's better to be safe than sorry.
When is your busy season?Year round.
How do you market yourself to grow/expand your business?SEO, Amazon Sales, Solo Ads, Social Media Groups. Distributor wholesale Sales
How involved are you in the community?Providing business opportunities
What is your favorite not for profit or charity?Have a charity project in West Africa installing water pipelines, wells, and planting food.
What advice would you give to someone thinking of getting into this business?Secure your basic needs before you leap into business. Take calculated risks. Do what you love. If at first you don't succeed, keep trying. Define your target market.
What do you enjoy doing in your free time?Walking and travelling

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