Executive Highlight
Sacia Ashe
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Founder + Senior Strategist, Ashe Design Haus
- Industry: Advertising / Marketing
Business Founded: 2024
Phone: (808) 452-2253
Email: [email protected]
Address:
2717 S King St Apt 308
Oxnard, California 93036
How long have you been in your industry?4 years
Why did you choose your industry?I chose the e-commerce industry because I am passionate about marketing and believe it offers a unique opportunity to help founders create a positive impact on the world. E-commerce is often underrepresented in terms of fostering not just successful products but meaningful, values-driven businesses. This industry allows me to thrive as a creative while leveraging my logical, type-A mindset to develop effective strategies that resonate deeply with audiences and drive real change.
Who are your typical clients?I tend to work with founders running businesses bringing in high 6-figures. They have 1-12 employees, but are still heavily involved in their business and its marketing. Despite the company being larger, it still runs on humble foundations and is in the scaling stage.
What do you like best about being in this industry?What I love best about being in this industry is being part of the journey of bringing visions to life and turning concepts on paper into tangible realities. The storytelling aspect of marketing is particularly interesting to me. It allows me to go beyond strategic expertise and dive into learning about and translating the deep, resonant, and impactful stories that founders have to connect with their business's audience.
What are common problems you see?A major problem right now is under-prioritizing brand strategy and design, which creates an unstable foundation for marketing. There's a growing trend of companies becoming overly dependent on paid ads for traffic and sales. This approach often overlooks the importance of understanding the audience on a deeper level. Another issue I've been seeing is a tendency to focus on acquiring new customers at the expense of nurturing existing ones. Companies also often overlook the importance of cultivating a strong brand culture and community. The way a brand treats its customers shapes its reputation and fosters community, especially in 2024 and beyond. Brands that are not attentive to these aspects risk alienating their audience and losing customer trust. Finally, with the old marketing funnel breaking down and changing, I see companies falling behind the game with adjusting their approach to customer/client acquisition.
What advice/tips do you have for clients?To build a sustainable, impactful, and successful business in 2024 and beyond, it's crucial to prioritize brand strategy and community building. Establishing a solid brand foundation creates a cohesive and impactful marketing strategy. While paid ads can drive traffic and sales, relying solely on them without a deep understanding of your audience can lead to ineffective campaigns and wasted resources. Balance your marketing efforts by not only attracting new customers but also nurturing existing ones through branded touch points. Cultivating a strong brand culture and community is essential- the way you treat your customers shapes your reputation and fosters loyalty. As the marketing landscape changes and quickly evolves, adapt the strategies you use to trends without sacrificing your values and vision. At the end of the day, a great product paired with authenticity and community will always win.
When is your busy season?End of summer/before holiday season.
What keeps you up at night?Lead generation and maintaining clients/revenue.
How do you market yourself to grow/expand your business?- organic omni-channel content strategy (Instagram, Tiktok, LinkedIn)- cold outreach- Referrals and networking
How involved are you in the community?I volunteer with my church and serve with them. My faith (I'm Jewish by blood/Christian by faith) is very important to me so that is most of how I get involved at the moment.
What is your favorite not for profit or charity?My church, and the non-profit I am currently working with, Career Gear.
What advice would you give to someone thinking of getting into this business?Advice I would give someone to thinking of getting into marketing is to learn while implementing. Great marketing is an experiment at the end of the day, so learning by doing is essential! Be willing to take on random clients at first until you get a stronghold of who you love serving and what areas you thrive in.
What do you enjoy doing in your free time?I love to workout, be in nature, surf, read (way too many books at once), and cook healthy food! I also prioritize time volunteering with my church, and connecting in community/with family.
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