Executive Highlight

Seth Anderson

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President, Blue Willow Entertainment
Business Founded: 2022
Phone: (403) 990-9106

Address:
1212 34 ave SE
Calgary, AB T2g1v7

How long have you been in your industry?3 years
Why did you choose your industry?I often say that I didn’t choose it, it chose me. Through a podcast I started in 2020, it led me down a road that connected me to a new group of people including artists who seemed to need some help.
Who are your typical clients?Emerging artists looking to level up their music career.
What do you like best about being in this industry?Helping artists figure out and work towards their next level.
What are common problems you see?Scarcity mindset, lack of structure / very fractured eco-system, lack of working together towards the common good.
What advice/tips do you have for clients?Be you!!
When is your busy season?Fall
What keeps you up at night?Driving revenue
How do you market yourself to grow/expand your business?Social media, networking, traditional media
How involved are you in the community?Music 4 mental health is a music series where we partner with local charities to drive awareness and raise funds.
What is your favorite not for profit or charity?Alberta adolescent recovery center
What advice would you give to someone thinking of getting into this business?What’s your offer?
What do you enjoy doing in your free time?Being active - gym, hikes, sports, being with my kids.

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